Embedding a Strategic Health & Wellness Strategy Across Brands
Client Need
A global FMCG group recognised that consumers, regulators, and investors were demanding more from brands on health. They needed a cohesive, strategic health direction that could guide multiple teams, working across different categories—without losing the distinctive voice of each brand.
Our Approach
- Co-developed a Health & Wellness Strategy rooted in science, commercial growth, and brand purpose.
- Created actionable guidance to support implementation across NPD, marketing, and comms.
- Provided tailored recommendations on claims, reformulation and innovation pipelines.
Outputs
✅ Organisational strategy, aligned with ESG goals
✅ Brand-specific guidelines in language that fitted each brand voice
✅ Position statements and pipeline-ready recommendations
Nutrition Talent brought clarity and rigour to a highly complex challenge. Their strategic input helped unify our thinking while making room for creativity and differentiation across brands. some person
So What?
Provides your business with a competitive health strategy that aligns with brand identity, drives innovation, and addresses stakeholder expectations.