How to change shopping behaviours within retail settings with Cathy Capelin
Here’s what to expect…
In this new episode, Anna and Danielle speak to Cathy Capelin, Head of Health and Sustainable Diets at IGD who shares her insights on what works and doesn’t in the area of sustainable and healthy diets. IGD is a registered charity which is working to drive change that makes a tangible difference for society, business and the individual, with commercial insight and social impact at the core of everything they do. Cathy also worked for many years at Kantar Worldpanel UK as Strategic Insight Director for the Nutrition and Public Sector.
In this episode, Cathy helps define sustainable and healthy diets from strategic and consumer perspectives. She shares the latest research from IGD’s innovative collaboration with Asda, Sainsburys and the University of Leeds which has identified what was successful and just as importantly, what wasn’t, in changing shopping behaviours within retail settings. One of these in-store trials resulted in 13 extra portions of fruit and vegetables being added to shopping baskets.
Cathy also openly discusses implementation of the new HFSS (high fat, sugar and salt) policy, her insights for the future, examples of great collaborations as well as the greatest challenges of her career.
Listen in to hear the full conversation.
Happy listening!
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